Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more. You can see SEMrush’s guide to speeding up Shopify for more tips. Shopify, one of the leading ecommerce platforms, has empowered countless entrepreneurs to launch their online stores. Open ranges result in empty value cells, causing the RANK function to return #N/A.
Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search. However, our exact match domain system works to ensure we don’t give too much credit for content hosted under domains designed to exactly match particular queries. For example, someone might create a domain name containing the words «best-places-to-eat-lunch» in hopes all those words in the domain name would propel content high in the rankings.
Speed
If you pick the wrong categories — or don’t add enough — you could be missing out on potential customers. Google decides which businesses rank at the top of its searches based on several factors. The more aligned your business is with these factors, the higher your chances of appearing in front of potential customers. When your business is optimized for Google Maps, more people will find you first, visit your location, and become repeat customers. Instead of losing sales to competitors, you’ll get the calls, the foot traffic, and a steady stream of new business.
These are a set of links shown below the main URL in search results. Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices. Although this is part of technical SEO, it should be stressed that a fast-loading website can get better Google rankings than a slow-loading website. Speed is a known ranking factor and very important for usability as well. Backlinks from highly authoritative websites are the most valuable and can push your website to the top.
- High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates.
- To check multiple terms, you must repeat the process for each keyword.
- This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected.
- This means making changes and improvements directly on your web pages to help search engines understand the content better.
That way, Google searchers can easily find what they’re looking for. Besides meeting search intent, there are a handful of simple things you can do to reduce your site’s bounce rate. If you want to improve your Google ranking, your page needs to be a GREAT fit for what someone’s searching for.
Find Dead Links
Researching for this blog post I found this on the front page of Google “50 Mistakes Businesses Make Using Facebook”. When I clicked on the link it took me to a Facebook page which was called 50 Mistakes Businesses Make Using Facebook. Just shows how powerful your business name is when ranking on Google. Google Sheets offers plenty of customization options, allowing you to tailor your ranking system to fit your specific needs. Whether it’s adjusting the format, adding supplementary data, or integrating with other tools, customization can enhance the usability and effectiveness of your rankings. For example, our guide to YouTube tags is one of SEO Anomaly our top posts with around 2,400 search visits per month.
This in turn, can lead to a higher Quality Score, which pushes your rank up even more while lowering the ad spend that you have to pay for each click. Regular monitoring provides insights into blog post performance in order for continuous improvement to meet SEO standards. A well-defined content brief sets the foundation for a strategic approach to SEO. It acts as a roadmap, guiding your content creation process and focusing on the proper structure of a blog post. The right tools can make Google position tracking much easier and help you make smarter decisions based on real-time data.
Step 7: Add Schema Markup to your website
In short, Google’s algorithm appears to downrank extremely slow pages vs. benefit fast ones. And Google’s more recent speed-related update, the 2018 “Speed Update”, was designed to provide mobile searchers with faster-loading pages. Google has used site speed as an official ranking signal since 2010.
Using these tools helps you understand not just where you rank but also why, by offering suggestions to improve your rankings. If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Many businesses claim their profile but forget to fully complete it. After claiming, make sure you fill out every section to maximize your visibility. In the next sections, we’ll dive into exactly how to improve key areas like business categories, reviews, and local keywords to help you rank higher and attract more customers. Additionally, merging similar pages, building high-quality backlinks, and regularly tracking and adjusting your SEO efforts are essential steps to improve your rankings on Google.